The Brazilian Association of Pure Grape Juice Makers was founded on January 11, 2018 by twelve (12) companies/wineries that shared the same philosophy of valuing the pure grape juice, without any additions, just grapes. It is a process that requires higher technology, strict controls and lab analyses to guarantee that the consumer will only be drinking grape, in essence.

Headquartered in Flores da Cunha, state of Rio Grande do Sul, Brazil, the association decided to hire a consulting firm specialized in agribusiness (AJLima) and a certification institute (Totum) to create a self-managed certification program, that grants the use of the Pure Grape Juice Seal by products that comply with a rigorous set of regulations, technical norms and laboratorial control.

The mission of the association and its members is to guarantee that consumers, when acquiring a product that bears the grape juice Purity Seal, will be taking “only grapes” to their home and family.